I remember how exciting it felt to launch my first ad on Google!

I spent what felt like hours laboring over my ad headlines and descriptions. I followed Google’s instructions to a ‘T’, eagerly envisioning the riches that would soon be mine.

Then, with butterflies in my stomach and dollar signs in my eyes, I entered my credit card number and launched my ad.

And then my money disappeared.

And then I tested another campaign. 

And another market, another microsite, another affiliate program…

Every time my money just vanished and I was left wondering how. 

It was like playing at a casino where I didn’t know the rules.

And that was exactly it--I didn’t know the rules!

I kept following the instructions, but something was missing (other than my hard-earned money!).

It wasn’t until I had the opportunity to attend a multi-day Google AdWords training (it was in 2010) where the curtain was pulled back, the secrets were revealed, and I learned what turned out to be super powers. 

Advertising super powers, but superpowers nonetheless.

These valuable insights into how to set up, optimize and troubleshoot a Google Ads account have served me well all these years. 

Google Ads is a complex tool, as I’m sure you know if you’ve tried your hand at ‘the dice.’. 

But it’s not magic. It’s not luck.

It’s a series of insights, hidden reports, hacks and tricks-of-the-trade that anyone can use to squeeze real profit from Google Ads. 

I’ve made it my mission to help other entrepreneurs and marketers learn and prosper as I have.