FREE 2-Day Online Workshop for Small Business Marketers!
The Ultimate Virtual Event to
Fix Your Google Ads & Create a Perpetual Flow of Quality Leads
A 2-Day Virtual Event to Help Local Service Business Marketers
Who Want to Build an Unstoppable Supply of Ideal Customers for Themselves or Their Clients,
Without Wasting Unnecessary Money on Google Ads EVER Again!
STARTS IN
January 14th
and January 15th, 2024
2:00 to 5pm (EST)
Is This Free Training For Me
What Will You Learn?
After this 2 day course you can expect to know:
How to magnetically attract and capture leads for your business without spending more on advertising
How to configure your Google Ads account to get maximum results while slashing wasted ad dollars
How to profitably run Google Ads for yourself or your clients' businesses
How to craft marketing messages that work anywhere so you can scale your marketing with ease
Plus, I'll even show you the secret to automatically pre-selling your prospects before you even speak to them the first time...
What You'll Do In This Workshop:
how to pick Keywords that work
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. Find out why fewer keywords are better (99% of the time).
the searches you're actually paying for
Did you know Google allows you to see the actual things that people are typing before clicking your ads? The truth of what you are actually paying for might blow your mind.
the Location setting that might be wasting half of your budget every month
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. Find out why fewer keywords are better (99% of the time).
how to stop paying for irrelevant searches
You'll learn about Keyword Match Types and the current best practices (not just what Google recommends), as well as the power of Negative Keywords in boosting performance and saving you money--up to 60% of your budget or more!
how to leverage Google Ads' built-in AI to dominate the market
When your Google Ads account is set up fully and properly, it becomes a machine-learning AI that finds you new customers like a heat-seeking missile. Discover how to harness this capability (hint: it's a free one-time setup thing).
5 ways to get more clicks, at a lower cost
From Audiences to Assets, we'll look at 5 free Google Ads features that will get you more clicks and a lower cost per click. That means more results for less money. Cue the fireworks!
What You'll Learn In This Workshop:
Day #1:
the critical difference you must understand about search ads
This key insight will forever change the way you structure your advertising campaigns, and stop you from wasting $1,000's on ads that will never work.
how to pick Keywords that work
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. I'll show you why fewer keywords are better (99% of the time), and how to know which ones to use.
the core beliefs that either make your business irresistible... or repulsive
Before we start dissecting ad campaigns and landing pages, we need to unveil the foundational beliefs that affect every part of how your business (or clients) show up in the world. Having the right customer-centric values at the core of your business draws your ideal customers to you magnetically.
the principle factors controlling whether your traffic turns into leads
How to present your (or your client's) offers in a way that makes them too good to refuse. Mastering this is the cornerstone of everything you do from paid ads to content marketing, social, email, and SEO... and offline, too.
Day #2:
how to develop powerful marketing messaging that sticks
People don't respond to ads that shout, "buy my stuff!" so you won't get better results from yelling that louder and more often. Do this instead...
5 traffic-repelling defects that afflict most websites
Even if you've just launched a big, fancy, new website, you might be sending all of your paid traffic to a wasteful dead-end. There's a solution that works even better than a new website.
The Ad Fixer Framework
Discover our simple, step-by-step process for troubleshooting ads that aren't working, and what to do about it.
how to stop buy bad traffic
You'll learn the current best practices (not just what Google recommends), as well as the power ways of boosting performance and saving you money--up to 60% of your budget or more!
the Location setting that might be wasting half of your budget every month
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. Find out why fewer keywords are better (99% of the time).
which search terms you're actually paying for
Did you know Google allows you to see the actual things that people are typing before clicking your ads? The truth of what you are actually paying for might blow your mind.
how to leverage Google Ads' built-in AI to dominate the market
When your Google Ads account is set up fully and properly, it becomes a machine-learning AI that finds you new customers like a heat-seeking missile. Discover how to harness this capability (hint: it's a free one-time setup thing).
5 ways to get more clicks, at a lower cost per click than before
We'll look at free Google Ads features that will get you more clicks and a lower cost per click. That means more results for less money. Cue the fireworks!
January14th
and January 15th, 2024
2:00 to 5pm (EST)
What Makes Our Event Different?
We deliver PURE strategy and leave out the hype and academic stuff that you can find anywhere.
We create an environment for you to LEARN and NETWORK with other lead-based businesses and marketing professionals.
We give you powerful tools and strategies that you can use to your advantage again and again!
At our event, we focus on principles that will bring you REAL RESULTS!
Your Host
During The Workshop
Dan Wood
Certified Google Ads Partner
Dan Wood is a serial entrepreneur, Google Ads coach, and trainer, with over 15 years of digital marketing experience spanning everything from digital marketing at start-ups, to agency work with international brands.
He's the founder of Break Digital Inc, a digital marketing consultancy focused on helping other entrepreneurs and agencies get real value from their online advertising investments.
Dan has been a Google Partner since 2010, a Shopify Partner since 2012, and has personally managed over $3 million in advertising spend for his clients and his own businesses.
Testimonials
What others are saying about us
"Tremendous Agency Support!"
"Dan has been amazing to work with. He's professional, accommodating, and a true expert.
It's amazing how fast improvements can happen working with Dan. If you are running ads for clients and looking for an additional resource to audit and help navigate the ever-changing landscape of Google Ads, this course will pay for itself over and over again.
I highly recommended."
- David Smith, Owner, Envision Creative, Austin, TX
"Great value!"
"Dan was great to learn from. I've been looking for a google ads mentor/coach to guide me through all my ads. He was able to really help me and I enjoyed working with him. Great value!"
- Ete AhPing, Owner, Eco Lawn Utah
"5 Stars All The Way!!"
"It was a very informative Google Ads training with Dan. We went over conversion tracking, ad strategy, Google Tag Manager, Keywords, Location Targeting, Campaign Settings and so much more.... I'm excited to work with Dan on a continuous basis for growing my agency."
- Cory Bray, Owner, Bray Outdoor Ads, Dallas-Fort Worth, TX
"Great Guy, Great Service"
"We had a Google Ads account set up, but struggled to effectively use the system or even determine if clicks could be tracked through to sales. Dan got us properly configured, optimized our campaigns, and now we have a much better picture of our online ad ROI. He also scores bonus points for being a super chill guy."
- Dan Ewing, Co-founder, Slowhand Pizza, Toronto
Your Chance To Save $1000s In Advertising
While Getting Better Results Than Before
... WILL YOU TAKE IT ?!
How to tell if your Google Ads are working
or just burning your money
How to tell a bad visitor from a valuable one
Most people think that analytics and conversion tracking are a bunch of confusing coding and marketing report fluff (they're not totally wrong).
However, Google Ads is actually a machine learning AI that uses your website traffic data to make your ads more effective. Without proper conversion tracking, you're missing this vital step that feeds data back to your Google Ads account so Google can find more of the right people (and fewer of the wrong ones).
It just takes a couple of clicks to check your conversion tracking set up...
Discover the search terms you are actually paying for
When you bid on keywords in Google Ads, you are telling Google where you want to advertise. You expect that your ads will only show up on search engine results pages that matter to your business.
But, it's not uncommon for a Google Ads account to be spending upwards of 50% of its budget on search terms that will never convert into paying customers.
It just takes a couple of clicks to see the search terms you are actually paying for...
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Let us show you how it's done
Getting results in digital marketing is more than just earning a badge online (although we have those).
