Marketing Strategy for Therapists: Where to start?
A complete marketing framework for private practice therapists
The CLIENT Journey Framework
A comprehensive marketing guide for psychotherapists and counsellors who want to attract ideal clients ethically, affordably, and on their own terms.
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What You'll Do In This Workshop:
how to pick Keywords that work
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. Find out why fewer keywords are better (99% of the time).
the searches you're actually paying for
Did you know Google allows you to see the actual things that people are typing before clicking your ads? The truth of what you are actually paying for might blow your mind.
the Location setting that might be wasting half of your budget every month
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. Find out why fewer keywords are better (99% of the time).
how to stop paying for irrelevant searches
You'll learn about Keyword Match Types and the current best practices (not just what Google recommends), as well as the power of Negative Keywords in boosting performance and saving you money--up to 60% of your budget or more!
how to leverage Google Ads' built-in AI to dominate the market
When your Google Ads account is set up fully and properly, it becomes a machine-learning AI that finds you new customers like a heat-seeking missile. Discover how to harness this capability (hint: it's a free one-time setup thing).
5 ways to get more clicks, at a lower cost
From Audiences to Assets, we'll look at 5 free Google Ads features that will get you more clicks and a lower cost per click. That means more results for less money. Cue the fireworks!
Let’s be honest, marketing can feel like a hopeless waste of time.
I think my website is pretty good, but how do I know it's going to work?
I’m randomly posting to social media because the guilt of not doing anything hurts more right now than the fear of doing something.
It doesn’t feel right to be promoting myself. I’m a health care specialist, not a salesperson.
There are so many options and technologies. I don’t know where to start.
You just can’t do marketing in a way that is ethical.
With a clear marketing strategy, you’ll know that you are building something effective, authentic and sustainable long-term.
I know my website is working because I’m getting requests from highly-aligned ideal clients.
I’m taking coordinated actions and confidently building a long-term pipeline of ideal clients, without wasting time on unnecessary marketing work.
I’m creating resources that help people who really need help. I might never meet many of them, but my marketing attracts ideal clients to me automatically, and serves a bigger purpose beyond my own practice.
My marketing plan clearly outlines what I need and what I don’t. I have tech support--and moral support--when I need it.
What I’m doing doesn’t feel like marketing. I am serving my community ethically in a way that is aligned with my values, my personality and my voice.
You might be feeling a sense of scarcity right now, and eager to get anyone to click the “book now” button on your website.
But, marketing that is vague or focused solely on getting people to click your “book now” button often leads to wasted time with people who are not ready, not suited for the work you do, or simply a bad fit.
We need a process that is going to filter out the people who aren’t right for you, while magnetically attracting those who are.
We also want something that is sustainable long-term, and actionable in the short term.
The CLIENT Journey Framework was designed to simplify the chaos of marketing, unify your strategy and be your holistic marketing guide.
The CLIENT Journey Framework
sample only:
How to tell if your Google Ads are working
or just burning your money
How to tell a bad visitor from a valuable one
Most people think that analytics and conversion tracking are a bunch of confusing coding and marketing report fluff (they're not totally wrong).
However, Google Ads is actually a machine learning AI that uses your website traffic data to make your ads more effective. Without proper conversion tracking, you're missing this vital step that feeds data back to your Google Ads account so Google can find more of the right people (and fewer of the wrong ones).
It just takes a couple of clicks to check your conversion tracking set up...
Discover the search terms you are actually paying for
When you bid on keywords in Google Ads, you are telling Google where you want to advertise. You expect that your ads will only show up on search engine results pages that matter to your business.
But, it's not uncommon for a Google Ads account to be spending upwards of 50% of its budget on search terms that will never convert into paying customers.
It just takes a couple of clicks to see the search terms you are actually paying for...
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Let us show you how it's done
Getting results in digital marketing is more than just earning a badge online (although we have those).
