Therapists: how to launch your website in 30 days & build a full caseload in 12 months
Free 60-minute live training
The Launch to Caseload Protocol
The complete marketing program for newly graduated Canadian psychotherapists who want to attract ideal clients ethically, affordably, and on their own terms.
STARTS IN
Tuesday November 4th, 12pm noon EST
Is This Free Training For Me
Does This Sound Familiar?
You spent years learning to be an exceptional therapist. You passed your exams. You got your CRPO registration. You're ready to help people transform their lives.
But there's just one problem: Nobody knows you exist.
You know you need to market your practice, but:
You feel overwhelmed by all the marketing advice out there (SEO! Instagram! Google Ads! Networking! Email marketing!)
You feel guilty spending time on marketing when you could be seeing clients
You feel uncomfortable with the idea of "selling yourself" — it feels pushy and un-therapeutic
You feel lost trying to figure out Google Business Profile, website builders, and social media algorithms
You feel broke — agencies want $2,000-$5,000/month, which is impossible when you're still building your caseload
And worst of all? You're watching other therapists' practices fill up while you're still waiting for the phone to ring.
The truth is, counselling school taught you everything about therapy and nothing about business. Now you're expected to figure out marketing, branding, SEO, and client acquisition on your own.
It doesn't have to be this way.
What You'll Do In This Workshop:
how to pick Keywords that work
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. Find out why fewer keywords are better (99% of the time).
the searches you're actually paying for
Did you know Google allows you to see the actual things that people are typing before clicking your ads? The truth of what you are actually paying for might blow your mind.
the Location setting that might be wasting half of your budget every month
If you have an Ad Group with 100+ keywords in it, you're wasting money. This is how Google wants you to do it, but it's wrong. Find out why fewer keywords are better (99% of the time).
how to stop paying for irrelevant searches
You'll learn about Keyword Match Types and the current best practices (not just what Google recommends), as well as the power of Negative Keywords in boosting performance and saving you money--up to 60% of your budget or more!
how to leverage Google Ads' built-in AI to dominate the market
When your Google Ads account is set up fully and properly, it becomes a machine-learning AI that finds you new customers like a heat-seeking missile. Discover how to harness this capability (hint: it's a free one-time setup thing).
5 ways to get more clicks, at a lower cost
From Audiences to Assets, we'll look at 5 free Google Ads features that will get you more clicks and a lower cost per click. That means more results for less money. Cue the fireworks!
Introducing the Launch to Caseload Protocol
A step-by-step marketing training program designed specifically for newly graduated Canadian psychotherapists who want to build a thriving practice without spending a fortune on agencies.
This isn't another overwhelming marketing course that leaves you with a bunch of videos and no support.
This is a done-WITH-you program that gives you everything you need to market your practice confidently, ethically, and effectively — with hands-on support every step of the way.
What You'll Get
Month 1 Essentials
Targeted professional profiles on all key directories
Your website launched in 30 days!
Month 2 Milestones
Proven networking and outreach processes in action
Strategic partnerships & referral network strategies
Month 3 SEO, Social & Content
Strategy, tools, and processes locked-in
Automation leveraged for maximum efficiency
Weekly Live Tech Support
We can help with pretty much anything that has pixels
Knowledgebase and tech recommendations
Bi-Weekly Trainings
Continue learning with advanced topics, expert guests
Topic requests and resource library
Private Community
Accountability partners & networking
Get feedback on marketing materials
Share wins & challenges
Hi friend, I'm..
Dan Wood
I'm a serial entrepreneur, Google Ads coach, and trainer, with over 15 years of digital marketing experience spanning everything from digital marketing at start-ups, to agency work with international brands.
I'm the founder of Break Digital Inc, a digital marketing consultancy focused on helping other entrepreneurs and agencies get real value from their online marketing investments.
I've been a Google Partner since 2010, have built custom websites in over 10 different platforms (WordPress, Wix, GoHighlevel, Sqaurespace, Shopify, Joomla, and more) and have taught content strategy for SEO and Meta Ads marketing at Humber College.
Certified Google Ads Partner
"Tremendous Agency Support!"
"Dan has been amazing to work with. He's professional, accommodating, and a true expert.
It's amazing how fast improvements can happen working with Dan. If you are running ads for clients and looking for an additional resource to audit and help navigate the ever-changing landscape of Google Ads, this course will pay for itself over and over again.
I highly recommended."
- David Smith, Owner, Envision Creative, Austin, TX
"Great value!"
"Dan was great to learn from. I've been looking for a google ads mentor/coach to guide me through all my ads. He was able to really help me and I enjoyed working with him. Great value!"
- Ete AhPing, Owner, Eco Lawn Utah
"5 Stars All The Way!!"
"It was a very informative Google Ads training with Dan. We went over conversion tracking, ad strategy, Google Tag Manager, Keywords, Location Targeting, Campaign Settings and so much more.... I'm excited to work with Dan on a continuous basis for growing my agency."
- Cory Bray, Owner, Bray Outdoor Ads, Dallas-Fort Worth, TX
"Great Guy, Great Service"
"We had a Google Ads account set up, but struggled to effectively use the system or even determine if clicks could be tracked through to sales. Dan got us properly configured, optimized our campaigns, and now we have a much better picture of our online ad ROI. He also scores bonus points for being a super chill guy."
- Dan Ewing, Co-founder, Slowhand Pizza, Toronto
How to tell if your Google Ads are working
or just burning your money
How to tell a bad visitor from a valuable one
Most people think that analytics and conversion tracking are a bunch of confusing coding and marketing report fluff (they're not totally wrong).
However, Google Ads is actually a machine learning AI that uses your website traffic data to make your ads more effective. Without proper conversion tracking, you're missing this vital step that feeds data back to your Google Ads account so Google can find more of the right people (and fewer of the wrong ones).
It just takes a couple of clicks to check your conversion tracking set up...
Discover the search terms you are actually paying for
When you bid on keywords in Google Ads, you are telling Google where you want to advertise. You expect that your ads will only show up on search engine results pages that matter to your business.
But, it's not uncommon for a Google Ads account to be spending upwards of 50% of its budget on search terms that will never convert into paying customers.
It just takes a couple of clicks to see the search terms you are actually paying for...
Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here
Let us show you how it's done
Getting results in digital marketing is more than just earning a badge online (although we have those).
